TrueLabel has entered into a partnership with Betby， a supplier of sportsbook solutions.

The collaboration enables Betby's premium sportsbook to be integrated into TrueLabel’s turnkey， white label and crypto casino solutions， providing operators with access to various sports betting opportunities.

Betby’s sportsbook offers a range of features， including over 210，000 monthly events and more than 6，500 markets along with its Betby.Games esports odds feed. 

This integration aims to offer operators a scalable and comprehensive sports betting platform to cater to diverse market demands.

TrueLabel CPO Sergii Kostylov said: “With our integration of Betby’s sportsbook into our boutique services，Casino games we’re reaffirming our commitment to technology in iGaming. Together， we’re propelling our clients to unprecedented levels of success.”

Betby CCO Chris Nikolopoulos added: “Both TrueLabel and Betby are committed to delivering advanced products that address the current gaps and meet the evolving needs of the iGaming industry. With our technology’s seamless adaptability and customisation， we eagerly anticipate TrueLabel’s continued growth and expansion to be bolstered by our robust sportsbook offering.”

Betby has been actively expanding its partnerships， including an extended collaboration with Bad Hombre Gaming to introduce multiple betting brands and extend access to its sportsbook tools.

Additionally， Betby has added to its Betby.Games esports odds feed with eTennis and eHorseracing betting options.